Publicis Media Middle East Announces New Leadership Appointments

Alain Brahamcha announced as new CEO for Mediavest | Spark

Following the launch of Publicis Media in the Middle East, Alex Saber, Chairman of Publicis Media, Middle East and Steve Parker, CEO Publicis Media, Middle East, have announced some key leadership appointments.

  • Alain Brahamcha, Client Managing Director at Starcom, is appointed CEO of Mediavest | Spark, Middle East
  • Ali Nehme, Managing Director of Digital at Starcom Mediavest Group, is appointed Chief Strategy Officer of Publicis Media, Middle East
  • Tarek Daouk, Regional Managing Director at Mediavest, is appointed CEO of Starcom, Middle East
  • Firas El Zein will continue his role as CEO for Zenith, Middle East

“We have been on a continuous journey of transformation and have built on our talent, which we believe to be the foundation of our business. Together, with our world class practices, we will help our clients, people and business grow and create another chapter of pushing the boundaries in the media agency landscape,” says Alex Saber, Chairman of Publicis Media, Middle East.

In his new role as CSO, Ali Nehme will work closely with the Publicis Media leadership group on designing and operationalizing the vision of the company. He will ensure that Publicis Media, its brands and practices in this region continue to challenge and innovate around existing models, as well as identify and develop new capabilities and partnerships, attracting diverse talent that constantly unlock client business growth. 

Tarek Daouk has built up a wealth of strategic, commercial and client leadership experience in his many years with the Groupe; he served most recently as Regional Managing Director of Mediavest. During his tenure, he led the overall business performance of Mediavest, with five offices in the MENA region. He also looks after the agency's senior client relationship, growth strategy, and product excellence. 

Alain Brahamcha has developed an outstanding reputation for building strong strategic client partnerships, developing talent, as well as introducing and accelerating digital innovation across businesses including P&G, Samsung, Orbit Showtime Network, Tiffany & Co, Yas Marina Circuit, and Miral. His operational and strategic excellence has covered all markets within this exciting and complex region guiding major multinational brands, as well as fast growing regional business through thought leadership and commercial excellence. 

Firas El Zein has more than 17 years of media experience in the MENA region, encompassing an in-depth understanding of the market. As the CEO of Zenith MENA, he has transformed the agency’s size and reputation within the region, as well as Zenith’s global network. During his tenure, Zenith developed major global capabilities through businesses, such as Performics and Newscast that are now fundamental drivers of the Publicis Media practice structure.


Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.


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