Corporate Social Responsibility (CSR) is an integral part of our strategy and is present in all of our businesses. Whether it is our commitment to the health and safety of our employees when faced with the Covid19 epidemic, which has been and remains our top priority, our reinforced efforts in the areas of Diversity, Equality and Inclusion, or our objective of reducing all our environmental impacts to achieve carbon neutrality by 2030, we are, on these subjects as on so many others, committed to a transparent approach with regard to all our stakeholders.
The year 2020 was marked by an unprecedented health, social and economic crisis. In a still uncertain context, our first priority remains the health and well-being of our employees and we are doing everything possible to ensure their safety at all times.
The year was also marked by important decisions on diversity, equality and inclusion. In the wake of the Black Lives Matter movement, we brought together our employees in the US for a day on our Marcel platform, to reflect on how to create a fairer and more inclusive work environment. This day of reflection and discussion - Pause for Action - enabled us to define seven important actions. We will all come together again in June 2021 to take stock of what has been done across our Groupe and what remains to be done to further strengthen our commitment.
In the face of the climate emergency, we have set ambitious targets to reduce our environmental impact. We have decided to become carbon neutral by 2030. Our targets have been validated by the SBTi (Science Based Targets initiative) and are aligned with the Paris Agreement and the 1.5° scenario. To assist our clients in their own efforts to reduce their environmental footprint, we have created A.L.I.C.E (Advertising Limiting Impacts & Carbon Emissions), a calculator to assess the impact of their campaigns or projects.
We are also constantly reinforcing our actions in terms of ethical behaviour, the fight against corruption and the protection of personal data, in order to promote ever higher standards.
I am proud of the involvement of all the Groupe's managers and employees in all these areas.
Creation of sustainable value
The changed world in which we live highlights the essential levers of "sustainability" that we must rely on for the future. As a driver of innovation, CSR opens the way to new models of cooperation and partnerships to support the development of our customers, our talents and the communities around them. Creating sustainable value has always guided the strategic development of Publics Groupe.
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