Publicis Groupe: Third Quarter 2024 Revenue

• Q3 2024 organic growth at +5.8%
  • Continuing to gain market share
  • Accelerating versus 4-year Q3 CAGR of +5.1%
• #1 ranking in net new business¹ in Q3 and 2024 YTD
• M&A acceleration: acquisition of the world’s largest influencer and commerce marketing companies for $1 billion
• Expecting to maintain momentum in Q4: upgrading full year 2024 organic growth guidance floor to +5.5%, versus +5.0% previously.
• Confirming industry-high 2024 financial KPIs: operating margin rate at 18.0% and free cash flow² between €1.8bn-1.9bn

Arthur Sadoun, Chairman and CEO of Publicis Groupe:

“Publicis had a very busy and very strong Q3, with organic growth of +5.8%.

Once again, we were able to gain market share by capturing a disproportionate amount of client demand for personalization at scale, with our combined media and Epsilon activities growing at almost +10%. All of our regions delivered strongly, with the U.S. at +4%, Europe at +4.9% and APAC at +6.4%, with China accelerating to +12.4%.

The strength of our model is also reflected in our net new business performance. Not only have we topped new business league table since the beginning of 2024, for the fifth year in a row we also led the ranking in Q3 which was very active quarter when it comes to pitch activity.

Despite an increasingly challenging macroeconomic environment, we expect to sustain our momentum in Q4. We are in a position to upgrade our organic growth guidance for the full year. This means that we should outperform the industry by close to 400 basis points on average in 2024.

Beyond our immediate results, in Q3 we also took steps to continue to stay ahead of the industry thanks to our model. We invested 1 billion dollars in acquiring Influential, the world’s largest influencer marketing platform and Mars United Commerce, the #1 independent commerce marketing company. We are now clearly leading on 3 critical expertise for our clients: addressable media, Creators and Commerce. We are then able to directly link this expertise with Epsilon’s identities around the world to create a connected media ecosystem that we can build transparently within our clients’ owned environments.

Our ability to fuel this unique and breakthrough connected ecosystem with intelligent content through our creative and production capabilities, and power it with the technology of Publicis Sapient, makes us confident in our ability to continue to outperform the market in 2024, and in the years to come.

I’d like to take this opportunity to thank our clients for their trust, and our people for their outstanding efforts.”

¹JP Morgan new business ranking (published October 10, 2024) 
²Before change in working capital requirements