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Publicis Groupe takes full ownership of Blue 449 in the UK

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02/01/2019, Paris

Publicis Groupe today announced the acquisition of the remaining 24.9% Blue 449 shares from M&C Saatchi in the UK.

Blue 449, which counts Asda, Dixons Carphone, Weight Watchers, Kayak and Ralph Lauren among its roster of clients, will continue to be managed by the agency’s current leadership team.

The agency was originally founded as Walker Media as a joint venture between Christine Walker, Phil Georgiadis and M&C Saatchi in 1998. In 2013, Publicis Groupe bought 75.1% of the agency before it was rebranded Blue 449 two years later.

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Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 101,000 professionals.

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