Leo Burnett Wins International Betfair Account

Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. 

Leo Burnett defeated four agencies to win the business. The review was handled in-house.

The incumbent agency was Lucky Generals, who were not part of the pitch process.

The agency has been briefed to create an over-arching brand idea and multi-channel campaign that relaunches the Betfair brand. The campaign, which will break in the summer, will position Betfair as the destination for sports bettors.

Stephen Mault, UK/Ire Brand Director said: “We went to pitch with a customer led brief and were really excited by the work Leo Burnett presented. We look forward to launching a new Betfair brand proposition in 2018 and bringing it to life across all our key territories”

Gareth Collins at Leo Burnett added: “We are delighted to embark on our new partnership with Betfair, one of the genuine innovators of the industry and we look forward to doing great work together”

ABOUT PUBLICIS COMMUNICATIONS

Publicis Communications is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40] alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.

CONTACT US

Publicis Groupe and Google Analytics use cookies that are strictly necessary for the operation of the site and in order to compile statistics of visits in order to improve its operation and its services.

You can express your choices by using the three dedicated buttons below and, at any time, modify your cookie preferences by clicking on the "Cookie management" link at the bottom of all pages.
For more information, please consult our Privacy Policy and Cookies Policy