At the recently-concluded Cannes Lions International Festival of Creativity, 8 Publicis One markets - Argentina, Belgium, Portugal, Slovakia, Hungary, Thailand and Indonesia- were awarded with a total of 21 prestigious Cannes Lions. The wins, which included 3 Gold, 8 Silver and 10 Bronze, were represented across multiple categories: Pharma, Radio, PR, Creative Data, Direct, Promotion & Activation, Outdoor, Media, Mobile and Film.
Del Campo Saatchi & Saatchi (Argentina)’s work “The Fairest Night of All” and “Party” created for Andes Inbev were awarded Gold in the outdoor and film categories respectively. Duval Guillaume (Belgium) was awarded a Gold for their work “Waiting Lines” for RE-BORN TO BE ALIVE in the PR category. Please refer to table below for full list of Publicis One winners at Cannes Lions 2016.
From a content perspective, Publicis One’s representation at Cannes Lions this year included: Feyi Olubodun, Chief Operating Officer, Insight Publicis Nigeria, who delivered an insightful session “Let My Enemy Live Long – How Africans Consume” on the seminar stage; while Razvan Capanescu, Chief Creative Officer, Leo Burnett Group Romania, delivered an inspiring masterclass “A practitioner’s guide – scratch that. A story about how to tame time, shared by one who’s been there”.
About the Cannes Lions International Festival of Creativity
Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover.The most coveted creative accolades, The Lions, are also judged and presented at the Festival. Over 40,000 submissions from 23 categories are put through rigorous, impartial assessment by respected industry representatives, showcased in onsite exhibitions and screenings before being awarded during a number of ceremonies.
Recognising and catering to specialisations within the industry, part of the Festival content and associated categories are also channelled into streams.
ABOUT PUBLICIS GROUPE - THE POWER OF ONE
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals.
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