Publicis Groupe Wins PepsiCo’s China Media Business

A bespoke ‘Power of One’ solution, PLUS+ by Publicis, has been created for PepsiCo 

Publicis Groupe has been appointed as media agency for PepsiCo, one of the world's leading food and beverage company, following a competitive pitch.

Publicis Groupe created PLUS+ by Publicis, a dedicated business solution led by Zenith, inspired by PepsiCo’s aspirations of Faster, Stronger and Better. This is a dedicated business unit, powered by Zenith, that creates an ecosystem of media, creativity, and technology for positive impact on business outcomes. PLUS+ unlocks growth in the dynamic marketplace with consumer centric solutions and transformational, data driven capabilities. The purpose-driven operating model is people-first, with positive shared values underpinning a modern way of working.

The scope covers integrated media planning and buying duties across PepsiCo’s beverage and food brands in mainland China, including Pepsi, Mirinda, 7Up, Gatorade, Bubly, Lay's, Quaker, Doritos and Cheetos. This win marks Publicis Groupe’s entry into PepsiCo’s roster of agencies in China.

The three-year contract officially begins April 1, 2022. 

"We are truly honored to be appointed as PepsiCo’s media agency in China”, said Jane Lin-Baden, Managing Partner APAC & CEO North Asia of Publicis Groupe, “This provides an incredible opportunity to work with some of the most iconic brands in the industry. Our team is so motivated and excited to apply the best of our thinking and capabilities to create winning momentum for PepsiCo in China.”


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est un leader mondial de la communication. Le Groupe est présent sur l’ensemble de la chaîne de valeur, du conseil à l’exécution, en combinant la transformation marketing et la transformation digitale des entreprises. Publicis Groupe se positionne comme le partenaire privilégié dans la transformation de ses clients pour leur permettre de créer une expérience personnalisée à grande échelle. Le Groupe repose sur dix expertises regroupées au sein de quatre activités principales : la Communication, les Medias, la Data, et la Technologie. Il propose à ses clients une organisation unifiée et fluide leur facilitant l’accès à l’ensemble de ses expertises dans chacun de ses marchés. Le Groupe est présent dans plus de 100 pays et compte environ 103 000 collaborateurs.