China’s Biggest Pitch in 2020 Concludes with Publicis Groupe Winning the L’Oréal China Media Account

Publicis Groupe won the pitch with a bespoke agency solution - OneL’Oréal

L’Oréal China has officially appointed Publicis Groupe as its media planning and buying agency partner in China. The three-year contract officially commences early 2021.

Publicis Groupe created a bespoke agency solution, OneL’Oréal, with data, innovation and technology at the core, powering integrated media strategy, channel planning, activation, and buying across all media channels including performance marketing. OneL’Oréal is set up to drive a purpose-driven operating model to ensure greater accountability, transparency and sustainability for L’Oréal, all in service of business growth.

“This is truly a landmark win for Publicis Groupe China. L’Oréal and Publicis have been long-term partners in China for over 20 years. This win is the opportunity to reignite this partnership.” said Jane Lin-Baden, Managing Partner of Publicis Groupe APAC and CEO of Publicis Groupe North Asia. “L’Oréal is one of the most respected, innovative and visionary companies, and the fact they have chosen Publicis Groupe as their future media partner is recognition that we are bringing truly pioneering data and technology solutions to market.” She added.    “I’m proud of our team’s drive, passion and commitment, and we are excited and ready to deliver for L’Oréal China.” Jane said.

Arthur Sadoun, Chairman and CEO of Publicis Groupe commented, “I would like to deeply thank L’Oréal for their trust. Having the opportunity to extend our relationship with them in such a strategic market is a real honor and a fantastic challenge. It is also the recognition of the great work done by our teams in China. Despite an unprecedented year, they are leading the change in our industry by delivering data-led marketing innovation, that drives real impact for our clients’ business.”

À PROPOS DE PUBLICIS GROUPE - THE POWER OF ONE

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est un leader mondial de la communication. Le Groupe est présent sur l’ensemble de la chaîne de valeur, du conseil à l’exécution, en combinant la transformation marketing et la transformation digitale des entreprises. Publicis Groupe se positionne comme le partenaire privilégié dans la transformation de ses clients pour leur permettre de créer une expérience personnalisée à grande échelle. Le Groupe repose sur dix expertises regroupées au sein de quatre activités principales : la Communication, les Medias, la Data, et la Technologie. Il propose à ses clients une organisation unifiée et fluide leur facilitant l’accès à l’ensemble de ses expertises dans chacun de ses marchés. Le Groupe est présent dans plus de 100 pays et compte environ 103 000 collaborateurs.

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