description: This commercial (shown in Germany, France, England and other countries) features great looking Swiss men who smile charmingly at the camera while doing their everyday jobs. Off voice: "Dear girls, why not escape during this summer's World Cup to a country where men spend less time on football - and more time on you. Fade in: Switzerland.

awards : Cannes International Advertising Festivals Direct Bronze Lion 2007

catégorie : Film / TV / Cinema

segment de marché : Travel

client : Switzerland Tourism

marque/produit : Tourism

directeur de création : -

concepteur rédacteur : Martin Spillmann / Peter Brönni

producteur agence: Sebahat Derdiyok

campagne pro bono : Non