description: In Sweden most people eat a banana after working out. That's just stupid, there's way better stuff to eat. In 2006 we created the concept "BANANAS ARE FOR MONKEYS" and have made many campaigns on that theme since. Every time using monkeys in the ads. And so we did this time as well, but in a completely new way. Enjoy.

catégorie : Film / TV / Cinema

segment de marché : Beverages : Non-Alcoholic

client : Norrmejerier

marque/produit : Gainomax

directeur de création : Gustav Egerstedt

directeur artistique : Gustav Egerstedt

concepteur rédacteur : Amalia Pitsiava

campagne pro bono : Non