description: Instead of focusing on the brand or on sport, the campaign focuses on us. All of us. All the glorious types of people that will make the Games the magnificent spectacle we all know it will be. We all make the Games. Including McDonald 19s, through its long-standing sponsorship, its status as official restaurant, and the training of the Olympic Games 19 70,000 18Games Maker 19 volunteers. The TV campaign sits within a large (£10m) media buy, including one of the biggest OOH campaigns London has ever seen, online, digital outdoor, a Facebook App and social media campaign, a press partnership with The Sun and The Times 13a truly integrated campaign. Work in all media will evolve throughout the Games period 13 as we showcase user-generated content in our advertising space, and by refreshing TV activity with new edits that include up to date 1Cguerrilla 1D footage capturing real, personal moments that happen during the Games.

catégorie : Film / TV / Cinema

segment de marché : Retail

client : McDonald's

marque/produit : Brand - London 2012 Olympics

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non