description: Nestlé launches the 1st campaign of Liquid Maggi Bouillon in Brazil called 1CThe new cook master 1D. It 19s an integrated and inovative campaign that starts with a TV commercial and invites consumers to go to the fan page to choose the best continuation of the campaign. The agency Publicis created five funny different endings which are presented on the Maggi fan page.

catégorie : Film / TV / Cinema

segment de marché : Food

client : Nestlé

marque/produit : Publicis Brasil

directeur de création : Hugo Rodrigues and Leo Macias

directeur artistique : Antonio Correa

concepteur rédacteur : Rodrigo Strozenberg

campagne pro bono : Non