description: High School Basketball Coach gives rousing victory speech after a playoff win and rewards his players with McDonald's meals in "to go" bags. One player finds out he has been selected to play in the McDonald's All American Game when he discovers the iconic jersey in his McDonald's bag.

catégorie : Film / TV / Cinema

segment de marché : Food

client : McDonald's

marque/produit : All American

directeur de création : Lewis Williams

directeur artistique : Carl Koestner

concepteur rédacteur : Ron Smith

producteur agence: Shirley Portee

campagne pro bono : Non