description: ICL MSL Taiwan was tasked with strategising a creative marketing campaign to support the launch of EasyTone shoes in Taiwan. Honing in on Reebok 19s brand promise of 18redefining sports to bring back joy, 19 the agency decided to echo the international 18No Pants Day 19 to communicate product benefits in a fun, matter of fact way. The result: Sales grew 20% in March 2011 following the agency campaign.

catégorie : Showreel

segment de marché : Fashion : Clothing, Apparel, Accessories

client : Reebok International

marque/produit : Easytone

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non