description: Laundry is a low, low engagement category but stains are not! Ariel Fashion Shoot was a live event on Stockholm Central station where an industrial robot controlled by consumers via Facebook stained garments. The rules were simple: Aim, stain and win, and the garments were then washed live and sent to the winners.

catégorie : Showreel

segment de marché : Household Supplies

client : Procter & Gamble

marque/produit : Ariel

directeur de création : n/a

concepteur rédacteur : n/a

campagne pro bono : Non