description: Smokers know that smoking is bad for their health. Ex-smokers know even better. Instead of focussing on the negative aspects of smoking, the European Commission decided to emphasize the benefits of being an ex-smoker. Once you've conquered the addiction, you become unstoppable. In order to become unstoppable the EC set up the iCoach, a free online digital health coaching platform that helps individuals stop smoking.

catégorie : Film / TV / Cinema

segment de marché : Government

client : European Commission (EC)

marque/produit : Anti-Smoking Campaign

directeur de création : Jan Teulingkx, Alexander Chaban

directeur artistique : Ross McCurrach, Stijn Klaver

concepteur rédacteur : Arnauld Bailly, Bouke Zoete,

campagne pro bono : Oui