description: To differentiate Lenovo’s new tablets from the standard demonstration-led competition, we developed the ‘Do Devil’ campaign, part of the global brand idea: ‘For Those Who Do.’ The Do Devil is an unstoppable doer who uses Lenovo’s tablets to keep doing, even in the most extreme situations. Interactive banners and online teaser videos of the Do Devil’s stunts drove people to a YouTube page to see more. The digital campaign helped double Lenovo’s consideration among our Millennial target.

catégorie : Film / TV / Cinema

segment de marché : Leisure & Entertainment

client : Lenovo

marque/produit : Lenovo

directeur de création : Jonathan Notaro

directeur artistique : Christopher Palazzo

concepteur rédacteur : Christopher Palazzo

campagne pro bono : Non