description: How can a chocolate bar inspire Australians towards a healthier lifestyle? We uncovered a major barrier to adult sport participation; the fear of embarrassment. Aussies had become too intimidated to try new sports. To breakdown this barrier, we commissioned 10 short films featuring everyday Aussies challenging sporting superstars, in sports neither had played before. This created unique content, so good major TV networks aired it in-programme, in prime-time! The consumer offer was oversubscribed by 300%. Achieving a 26% sales uplift, and we distributed 130,000 balls to help Aussies get active. Making it the most successful Australian Mars promotion ever!

catégorie : Case Studies

segment de marché : Food

client : Mars

marque/produit : Mars Bar

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non