description: 1CForever Spring 1D showcases Matalan's Spring collection, using a film technique that turns an everyday park scene into an infinite catwalk. Each character's actions are interlinked so that not only do they interact with each other, in some cases, they interact with their future selves. The scene is a perfect Spring day that could go on forever. The film was directed by Scott Lyon from Outsider Films. 18Plage 19 by Crystal Fighters beautifully scores the film and customers can download the track for free at www.Matalan.co.uk.

catégorie : Film / TV / Cinema

segment de marché : Fashion : Clothing, Apparel, Accessories

client : Matalan

marque/produit : Matalan

directeur de création : Nick Gill

directeur artistique : Andy Clough, Neil Ritchie

concepteur rédacteur : Richard McGrann, Gary Arnold

producteur agence: Angela Zabala

campagne pro bono : Non