description: Made in collaboration with LA skate legend Steve Berra, Burn uses real fire and skaters from a street skateboarding collective in Mexico City, it follows the skaters on their journey from dawn until dusk as they cross the city, catching fire as they pick up speed and perform tricks and stunts. The film sets out to capture both the sense of community and individualism synonymous with the pursuit.

catégorie : Film / TV / Cinema

segment de marché : Beverages : Non-Alcoholic

client : Coca-Cola

marque/produit : Burn Energy Drink

directeur de création : Micah Walker

directeur artistique : Andrew Ostrom

concepteur rédacteur : Ian Williamson

producteur agence: Pip Smart

campagne pro bono : Non