description: Set to the theme tune of the ?Fallen Angels? version of ?Sexy Boys?, made famous by the band Air in the late 90?s, the provocative 30 and 60 second ads show the residents of a picturesque European town going about their daily business, when suddenly beautiful female angels begin to fall from the sky, and search out the gorgeous young man who has captivated them by using new Lynx Excite. The ad then breaks to the man spraying Lynx Excite onto himself in his bedroom, and the voiceover says ?New Lynx Excite, even angels will fall?.

catégorie : Film / TV / Cinema

segment de marché : Cosmetics & Personal Care

client : Axe

marque/produit : Excite

directeur de création : Dominic Goldman

directeur artistique : Dean Woodhouse

concepteur rédacteur : Hugo Bierschenk

producteur agence: Davud Karbassioun & Chris Watling

campagne pro bono : Non