description: For the launch of Tide plus Febreze Freshness Sport, Digitas gave consumers the chance to design a tennis outfit for star athlete Venus Williams. Over the course of 10 weeks, users submitted over 30,000 designs online for the chance to see Venus to wear it live at the U.S. Open. Most critical to its success, the campaign took a design competition and turned it into a community. This community gained national exposure, including a feature on People's StyleWatch about the winning outfit.

catégorie : Interactive / Digital

segment de marché : Cosmetics & Personal Care

client : Procter & Gamble

marque/produit : Tide plus Febreze Freshness Sport

directeur de création : Robert Rizzo

concepteur rédacteur : Not Applicable

campagne pro bono : Non