description: In June 2010, the market for online games in France opened to competition. It was therefore quite natural that the historical operator of Horse Race betting, PMU turned to sports. Publicis Conseil & Publicis Net agencies completed a creative, punchy 360° campaign highlighting its new offer as well as its new communication territory - more fun, more entertaining in order to be legitimate in the world of sports betting whilst never losing its essential character.

catégorie : Film / TV / Cinema

segment de marché : Leisure & Entertainment

client : PMU

marque/produit : PUM

directeur de création : -

concepteur rédacteur : -

campagne pro bono : Non