description: This iPhone application is the first one ever made for the US Open. The app allowed cardholders to experience advanced ticket sales and preferred seating at the event. It also delivered scores, player's stats, bios, streaming videos, and even an interactive map of the stadium. Plus, with the "Ask the Booth" feature, people could tune into a live radio broadcast on their iPhone and could text messages directly to the radio commentators and some of the celebrity athletes.

catégorie : Interactive / Digital

segment de marché : Leisure & Entertainment

client : American Express

marque/produit : American Express OPEN

directeur de création : Lincoln Bjorkman

concepteur rédacteur : n/a

campagne pro bono : Non