description: As main sponsor and broadcaster of major competitions organized by the Confederation of African Football until 2016, Orange launched a huge pan-African communication campaign to coincide with the 2010 Africa Cup of Nations. As an illustration of the brand's commitment, 'Together We Can Do More', and based on the universal reach of football, the film aims to unite an entire continent in terms of values and one language.

catégorie : Film / TV / Cinema

segment de marché : Telecommunications

client : Orange International

marque/produit : Orange Name Sponsor of the Africa Cup of Nations

directeur de création : Steve O'Leary, Olivier Altmann

directeur artistique : Roman Vychnevsky, Cecil Tabona (Dialogue Saatchi Botswana)

concepteur rédacteur : David Mac Donald

producteur agence: Timothé Rosenberg/ Pierre Marcus (WAM)

campagne pro bono : Non