description: We created a mailing made from real Scottex kitchen paper towels. These mailings were posted 'as is', without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further... literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.

awards : Cannes International Advertising Festivals Direct Silver Lion 2008

catégorie : Interactive / Digital

segment de marché : Utilities & Services

client : KIMBERLY CLARK

marque/produit : SCOTTEX KITCHEN TOWEL PAPER

directeur de création : Geoffrey Hantson, Dirk Domen

concepteur rédacteur : Stefan Leenderste, Carsten Van Berkel

campagne pro bono : Non