description: Based on one of the most successful brand positionings in the world, 1CKEEP WALKING, 1D the new campaign 1CRock Giant 1D has the same grand, iconic and inspiring style of the globally famous commercials of the brand. The Brazilian idea was produced by the British production company, Gorgeous, and the special effects were done by The Mill in New York. The Mill is responsible for several Hollywood movies such as Gladiator

category: Film / TV / Cinema

market category: Beverages : Alcoholic

client: Diageo Brasil

brand/product: Johnnie Walker

creative director: David Kolbusz / Dominic Goldman

copywriter: x

pro bono campaign: No