description: Second Press advertisement, calling out the people of Pakistan to sign the petition, and say that they do not support any terrorist activity and that they love peace. Translated in almost all the regional languages.

awards: Cannes International Advertising Festivals Cyber Bronze Lion 2011

category: Print / Outdoor

market category: Government

client: Yeh Hum Naheen Foundation (NGO)

brand/product: Yeh Hum Naheen

creative director: Sumair Mirza

art director: Rashid Mir

copywriter: Yasir Aslam

pro bono campaign: No