description: The brand BGH launched its new line of air conditioners that provide the purest air. For launch they targeted those who need pure air the most: people with big noses. The Nose-O-Meter uses a sensor to measure your nose. If it’s long enough to activate the sensor, BGH gave you a 25% discount on their new air conditioners. The Nose-O-Meters were located in the main retail stores of Argentina, where people could participate and use their discount on the spot if they won.
awards: Cannes International Advertising Festivals Film Silver Lion 2011
pro bono campaign: