description: The brand BGH launched its new line of air conditioners that provide the purest air. For launch they targeted those who need pure air the most: people with big noses. The Nose-O-Meter uses a sensor to measure your nose. If it’s long enough to activate the sensor, BGH gave you a 25% discount on their new air conditioners. The Nose-O-Meters were located in the main retail stores of Argentina, where people could participate and use their discount on the spot if they won.

awards: Cannes International Advertising Festivals Film Silver Lion 2011

category: Film / TV / Cinema

market category: Home Appliances

client: BGH

brand/product: Silent Air

creative director: Executive Creative Directors: Maxi Itzkoff, Mariano Serkin|Creative Directors: Diego Medvedocky, Ignacio Ferioli

art director: Ignacio Ferioli

copywriter: Diego Medvedocky

pro bono campaign: No