description: On a mission to give dogs their dogness back. Dogs have been over complicated, enough with the doggie daycare, doggie spas and ridiculously expensive chew toys.

category: Film / TV / Cinema

market category: Pet Care

client: Purina

brand/product: ALPO

creative director: Al Kelly, Duane Johnson

art director: Dean Hanson, Han Lin

copywriter: Dean Buckhorn

pro bono campaign: No