description: Featured on the reality show 'Celebrity Apprentice', Sun Products asked contestants to develop all-branded viral videos that would appeal to their target. What the contestants delivered was off-brand and unusable. So Sun Products turned to Razorfish to create a viable commercial for All Laundry to run during the show. The result is 'Laundry Fairy's Union Local 32'. Melissa Rivers stars in this mockumentary about 'LFU 32', an off-beat collection of stain fighting characters who come to the rescue of over-stretched mothers everywhere.
pro bono campaign: