description: "...when you spot that one item...you just HAVE TO have, but you aren't able to afford? Or are you familiar with the habit of spending money... you shouldn't spend? A lot of people do. Instead of saving, people use their credit cards to finance their "immediate" needs. Saving is a process that demands discipline and routine. ING DIRECT comes in, introducing "SAVE IT", helping you save for the things you want to buy."

category: Interactive / Digital

market category: Financial

client: Ing Direct

brand/product: Ing Direct NV

creative director: n/a

copywriter: n/a

pro bono campaign: No