description: The sale of pirated movies is affecting movie theater's sales. So we decided to attack this underground subindustry using their same means: pirated movies for our client Circuito Alba.

awards: Cannes International Advertising Festivals Media Bronze Lion 2009

category: Events

market category: Leisure & Entertainment

client: Circuito Alba

brand/product: Movie Theaters

creative director: n/a

copywriter: n/a

pro bono campaign: No