description: People think donating money to charity takes not only times, but also efforts. Play & fun donation is like a board game played with a coin and it is placed on the LB Korea office wall. New way of donating that is easy, fun and enjoyment way truly moved people's behavior to participate everyday and to understand the power of a small coin.

category: Interactive / Digital

market category: Government

client: Save the Children

brand/product: Save the Children Fund

creative director: n/a

copywriter: n/a

pro bono campaign: Yes