description: We created a mailing made from real Scottex kitchen paper towels. These mailings were posted 'as is', without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further... literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.
awards: Cannes International Advertising Festivals Direct Silver Lion 2008
pro bono campaign: