description: In Norway we have a well known children's song called "See my dress". It is about a girl that has a new favourite colour for each of the verses in the song - and everything she owns is in that particular colour. She has also got a new friend for each vers. He represents the colour presented. For the Salvation Army Second Hand Shop's yearly dress campaign we thought this would fit well. The song is played instrumentally in different versions on the website.

awards: Cannes International Advertising Festivals Cyber Bronze Lion 2008

category: Interactive / Digital

market category: Government

client: Fretex

brand/product: Salvation Army Second Hand Shop

creative director: N/A

copywriter: Anne Gravingen

pro bono campaign: No