description: The aim with the website is that people can try drugs without actually trying it for real, and in the end decide what to answer to the question "do you want to try drugs?". During the visit to the website you are supposed to feel that you loose control and that you are scared. The website was tested by drug addicts in advance of the launch. This because it was important that they could familiarize with the text, that the website gave the right "feel" and that it didn't come across as moralizing.

awards: Cannes International Advertising Festivals Cyber Bronze Lion 2007

category: Interactive / Digital

market category: Associations/Charities

client: Uteseksjonen

brand/product: Anti-Drugs Campaign

creative director: n/a

copywriter: n/a

pro bono campaign: Yes