Since 2007, Publicis Groupe is determined to pursue its commitment to Corporate Social Responsibility. In 2009, we were the first advertising and communications group to undergo a full carbon review and we have done so every year since. In 2012, the external audit of our CSR reporting marks a new stage in our progress toward our goals.
From an ethical and strategic standpoint, we're fully conscious of the necessary move in the direction of "durability" and "sustainability". The advertising and communications sector cannot exempt itself from its social, cultural, environmental and economic responsibilities. Citizen consumers have every right to expect it. And our clients are increasingly demanding. The principles of sustainability and CSR apply to our company as well as to the services we provide to our clients.
Corporate governance and management ethics are fundamental issues for a creative industry that aims to highlight and bolster the reputations of products and brands, while creating connections and relationships with consumers based on trust and respect. After all, maintaining a reputation requires constant vigilance and deference to the highest ethical standards.
All components of CSR are important. Given our particular range of activities, though, the social dimension is clearly one of our priorities. Our teams are composed of talented, enthusiastic and committed women and men working in a rapidly evolving industry. It is our duty to manage and support these profound changes.
Environmental issues are also a central concern. Even if our carbon footprint remains modest when compared to other industries, we can't give up the fight to reduce our consumption of paper, energy, water, and travels, our principal source of Greenhouse Gas Emissions (GGE).
CSR is a global undertaking. It is a long-term project, one that requires us to make continuous progress in our daily activities. We have opportunities for progress all around us. We know this — we are working on it!