Europe 2013: a Continent Adrift - A Publicis Groupe Study on Emerging from Recession in Europe
(Paris) How will Europe find its way out of recession -and indeed, will it ever do so? Who will emerge from this trial stronger, and who will have been weakened?
British Airways Celebrates All Things British in New Campaign by BBH Asia Pacific
(Singapore) With new routes operating direct flights to London from cities like Colombo and Chengdu, British Airways is celebrating all things British in a new campaign by BBH Asia Pacific.
Umay+ Launch an Annual Brand Campaign Developped by Alpha245/Leo Burnett Thailand
(Bangkok) Umay+, one of the leading operators within the revolving loan category in Thailand, recently launched an annual brand campaign developed by Alpha245/Leo Burnett locally.
The Mira Foundation Launches a Print Campaign Created by Publicis Montréal
(Montréal) The Mira Foundation, which gives guide-dogs to those with physical and mental challenges, is launching a poster and print campaign created by Publicis Montréal.
Leo Burnett Moscow Made 'A Ring to Bring them Closer' for McDonald's
(Moscow) Leo Burnett Moscow developed a campaign "A Ring to Bring Them Closer" for the McDonald's.
Saatchi & Saatchi Australia and St. George Bank Launch a New Brand Campaign: 'Start Something'
(Australia) St.George Bank last night unveiled its highly anticipated brand relaunch. St.George's new brand campaign - 'Start Something' - will encourage Australians to unleash their 'little dragon' and get out there and start whatever it is they want, whether it be a fresh start, a first start or a re-start.
Publicis London and The Glenlivet Makes Whisky History with Launch of the Master Your Senses Campaign
(London) Publicis London has created an evocative global advertising campaign to support the launch of The Glenlivet Alpha, a new mysterious and rare single malt from The Glenlivet, The Single Malt That Started it All.
Live at Very High Speed with 4G: The New Orange Communications Campaign from Publicis Conseil
(Paris) This campaign is the first stage in a journey which will unfold over the year as 4G and the Very High Speed Orange network (H+, Fibre) grows in power. It shows us that with Orange, you benefit from the most powerful network to live at Very High Speed: a life of ever greater connection, speed, sharing etc.
Leo Burnett London Creates TV and Press Campaign for McDonald's 'Great Tastes of America'
(London) McDonald's has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
BBH London Launches a Charming New TV Campaign for Robinsons
(London) On Saturday 4th May BBH London launches a charming new TV campaign for Robinsons, the fruit squash brand owned by leading soft drinks manufacturer, Britvic. The film, 'Pals', will run as 60 and 30 second executions and launches on ITV1 at 20:05pm during Britain’s Got Talent.
awards / ranking
Publicis Brazil Wins Gold at New York Festivals
(Sao Paulo) The radio campaign "Only a Dog", from Publicis Brazil to Nestlé/Purina, won Gold at New York Festivals. The agency was the only Brazilian finalist and winner on the category
Leo Burnett Worldwide (US) Wins 11 Awards at the 2013 New York Festivals International Advertising Awards
(Chicago) The prestigious New York Festivals (NYF) International Advertising Awards ceremony awarded Leo Burnett Worldwide with one Grand Prix, three Gold, two Silver and five Bronze awards.
Publicis Worldwide Network Wins 24 Awards at the 2013 New York Festivals
(Paris) Publicis Worldwide received an impressive 24 awards – ten Gold, nine Silver and five Bronze –at the 2013 Awards.
Clio and New York Festival Success for Saatchi & Saatchi Germany
(Frankfurt) Saatchi & Saatchi Germany gained outstanding achievements in two prestigious international creative awards. At the Clio Awards, which will be presented on May 15th in New York, the creatives prevailed as one of the most successful agencies in the international competition in several categories.
Leo Burnett Worldwide (US) Wins 29 Awards at the 2013 Clio Awards
(Chicago) Agency network takes home eight Gold, four Silver and 17 Bronze Awards
Publicis Worldwide Wins 23 Awards at the 54th Clio Awards and Marcel Named Agency of the Year
(Paris) Publicis Worldwide has been awarded 23 Clio’s and the Agency of the Year title, for Marcel, at the 54th Clio Awards. The Network wins include; the Print Grand Prix, won by Marcel for the Ray-Ban Legends campaign, six Gold’s, eleven Silver’s and six Bronze Clio’s
Leo Burnett's Recipeace Campaign Wins Best of Show at 2013 One Show Awards
(Chicago) Agency network also wins five Gold, one Silver, three Bronze and 46 Merit awards
Leo Burnett Melbourne's Campaign for SEEK Wins Big at Asian Marketing Effectiveness Awards 2013
(Melbourne) Leo Burnett Melbourne's campaign for SEEK "Volunteer to Promote Volunteering" wins big at the Asian Marketing Effectiveness Awards 2013-a leading effectiveness-based awards show in the region-which was held in Shanghai yesterday evening.
Conill (US) Earns Awards at Three Separate Industry Festivals
(Miami) Conill was among the top performing U.S. agencies at the 2013 Festival Iberoamericano De La Publicidad (FIAP), earning 5 awards. The agency also took home honors at the U.S. Idea Awards and the Hispanic Media Planning Excellence Awards, both held during the Association of Hispanic Advertising Agencies (AHAA) annual conference. All of the festivals were held April 29 – May 1 in Miami, Fl.
Leo Burnett Worldwide (US) Wins 20 Awards at 44th Annual FIAP Awards Show
(Chicago) Leo Burnett Tailor Made's "My Blood is Red & Black" dominates show, winning Grand Prix in Promo & Direct and three gold awards
Badillo Saatchi & Saatchi is the Big Winner from Puerto Rico at FIAP 2013 with Seven Awards
(Puerto Rico) Badillo Saatchi & Saatchi obtained seven awards (1 Gold, 2 Silver and 4 Bronze) at FIAP 2013, the festival's top winner from Puerto Rico. The 44th version of the Ibero American Advertising Festival was held from April 29 through May 1 in Miami. FIAP is the most prestigious creative competition in the Hispanic world, where the leading agencies from Latin America, Spain, Portugal and the U.S. Hispanic Market compete.
Leo Burnett Business (US) Takes Home Gold at Aster Awards
(New York) Agency wins three awards for Shriners Hospitals for Children campaign
case studies / research
New Digitas Research (US) Finds Only 30 Percent of Engagement on Pinterest is Driven by Brands
(New York) Go Forth and Pin: Study Reveals Optimal Pinning Day and Time for Fashion/Retail (3:00PM, Fridays), Automotive (12:00PM, Fridays), and Electronics (10PM, Mondays) Industries
Digitas New York and The Huffington Post Partner on Real-Time Content Distribution
(New York) Digitas, a digitally-led integrated brand agency, today announced a new partnership to distribute real-time content with The Huffington Post, one of the fastest-growing, most influential properties on the web. Announced onstage at theDigitas NewFront, one of digital content's biggest events of the year, and an anchor event for the second annual Digital Content NewFronts, this new partnership will bring The Huffington Post's "Brand as Newsroom" solution exclusively to Digitas' BrandLIVE, a proprietary agency platform that creates relevance and value for brands every day.
Digitas New York and Outrigger Media Announce Exclusive Partnership to Identify YouTube's Rising Stars
(New York) Industry-First product—Emerging Talent Tracker—to leverage data and advanced logic from Outrigger's OpenSlate Platform
MINI Appoints Beacon/ Leo Burnett Tokyo as Creative Agency
(Tokyo) Beacon/Leo Burnett Tokyo has been appointed by BMW Group Japan as the creative agency for MINI in Japan, effective 1st of July 2013, taking over from incumbent agency Frontage.
BBH London Appointed by C&J Clark International to Global Advertising Account
(London) C&J Clark International, owner of the world's number one 'everyday footwear' brand, has appointed BBH London as its global creative partner after a robust selection process that included 5 other agencies.
C&A Selects Razorfish London as Digital Agency of Record Across Europe
(London) Razorfish London has won a competitive pitch to become C&A's digital agency of record across Europe. C&A, the leading fashion retailer, now has more than 1,500 stores in 20 countries with active e-commerce operations in their top eight markets.
Carre Noir (Paris) Signs a Technological Partnership with BT3 Technologies
(Paris) Après avoir signé un partenariat avec Les Sismo, agence spécialisée en design et innovation, et avec Bio Intelligence Service , leader français en conseil environnemental, Carré Noir annonce un accord avec BT3 Technologies (BT3). Au travers de ce partenariat, Carré Noir renforce sa volonté d’innover dans le cadre d’une démarche éco-conception.
Le Forum d'Avignon Entrusts the "Rencontres Internationales" 6th Edition Organisation to Publicis Events
(Paris) Le Forum d'Avignon, laboratoire d’idées sur les liens entre culture et économie, souhaite mettre la cultureau coeur du politique et des entreprises. Présidé par Nicolas Seydoux, le Forum est soutenu depuis sa création en 2008 par le Ministère de la Culture et de la Communication et par plus de 25 partenaires privés et publics.
events / speeches
Saatchi & Saatchi's Worldwide Digital Creative Director Tom Eslinger to Star at ICEEfest 2013 in Bucharest
(Bucharest) This June, some of the most pioneering admen, digital marketers and entrepreneurs from all over the globe will travel to Bucharest in order to take the stage at ICEEfest (www.iceefest.com), with perhaps the most renowned speaker being Tom Eslinger, the Worldwide Digital Creative Director at Saatchi & Saatchi. Eslinger’s keynote speech has the intriguing title: "Evolve the Species: Make It Mobile".
Leo Burnett Malaysia Offers Malaysian Business Owners an Opportunity to Reach for the Stars Through its FREELB Project
(Kuala Lumpur) Leo Burnett Group Malaysia is offering Malaysian business owners an opportunity to reach for the stars through its FREELB (pronounced Free-LB) project that is launching on 16 May 2013. FREELB encourages companies and businesses to submit their most compelling and creative brief, to win a brand campaign strategized and designed by Leo Burnett Malaysia, a multi-award winning creative agency.
Saatchi & Saatchi New York Host 7x7 festival, Seventh Edition
(New York) Last week Saatchi & Saatchi New York hosted the seventh edition of their popular Ideas festival 7x7 (Seven by Seven). The program, which was an official Creative Week event, was hosted by SSNY CEO Durk Barnhill, and brought together seven extremely talented and diverse presenters.
One of digital content's biggest events of the year returns: the Digitas NewFront
(New York) Digitas Unveils New Partnerships With The Huffington Post and Outrigger Media
Digitas Perspective (US): The New Rules of Content, by Eric Korsh, VP/Group Director, Brand Content
(Boston) Digitas' Eric Korsh, VP/Group Director, Brand Content, explains the new emphasis on technology and data in the creation process, delivery, and consumption of content.
Susan Johnson Appointed WWAD at PHCG; New Global Development Team Structure
(United States) Susan Johnson has assumed the role of Worldwide Account Director for Astra Zeneca, replacing Lyn Falconio.
Paulo Andreoli Appointed Chairman of MSLGROUP for Latin America
(Sao Paulo) MSLGROUP, Publicis Groupe’s strategic communications and engagement network, today announced that effective immediately, industry pioneer Paulo Andreoli will become Chairman of its Latin America operations. In this new role, he will be responsible for overseeing agency development across Central America, South America and the Caribbean.
Graham Mills Promoted to Managing Director of Digitas Health NY
(New York) Digitas Health, the largest digitally native brand agency in healthcare, announced today that Graham Mills has been named Managing Director of its New York office.
Saatchi & Saatchi Berlin Appoints Kai Platschke as Managing Director
(Berlin) Saatchi & Saatchi Berlin has a new Managing Director. As of May 1, Kai Platschke, 39, will be taking over the helm at Saatchi & Saatchi Berlin. He succeeds Géza Unbehagen who is due to leave the agency.
Soren H.B Berg New Managing Director for MSLGROUP in Denmark
(Copenhagen) Søren H.B. Berg has been appointed Managing Director for MSLGROUP Denmark as of 6 May. Berg has a solid consultant and communications background and an excellent track record from leading professional service firms.
Luc Mandret Joins Publicis Consultants Net Intelligenz (Paris)
(Paris) Publicis Consultants se renforce en communication digitale, e-reputation ete-influence avec l'arrivée de Luc Mandret en tant que Directeur Conseil adjoint ausein du département Publicis Consultants Net Intelligenz, déjà fort de 35 experts.
Vivaki Country Chair Alex Saber Named to Dubai Executive Media Council
(New York) Alex Saber, Vivaki Chairman of Middle East & North Africa, has been named to the board of the Dubai Executive Media Council. The Dubai Executive Media Council, recently formed by High Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is a committee comprising cross-industry leaders.