publicis groupe newsflash

what's happening around publicis groupe

campaigns

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(Australia) Samsung collaborates with Surf Life Saving Australia to help connect technology with beach safety

In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recentlylaunched and piloted Pocket Patrol^ – an Augmented Reality (AR) mobile app developed with LeoBurnett Sydney, that uses technology to help raise awareness of the number one hazard on ourbeaches, rips*

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(USA) The Community released a new lip-synced music video for Verizon and its prepaid plan

Verizon spoofs another hit pop song in a musical number touting its prepaid service as a great gift for the holidays. The spot from The Community features a lip-synced version of "Thrift Shop" by Macklemore and Ryan Lewis set in a laundromat

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(USA) The Community (Miami) makes helmets look cool with their latest print and OOH ads for Nutcase

Bike helmets aren't exactly sexy items, but helmet brand Nutcase is hoping to at least make them fun.

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(Israel) BBR Saatchi & Saatchi proudly presents: "Prepare to be amazed by Mazda"

For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand.

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(Australia) Saatchi & Saatchi Melbourne creates Decide for Vinomofo

Vinomofo, Australia’s ‘E-Retailer of the year’ has this month launched its first global brand campaign in collaboration with Saatchi & Saatchi Melbourne, Robber’s Dog and Match Media.

awards / ranking

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(Philippines) Leo Burnett Philippines wins a Gold at Epica Awards

THE AGENCY IS ALSO ONE OF THE TWO AGENCIES FROM THE PHILIPPINES TO WIN A GOLD AT EPICA. The world’s only creative award judged by journalists working for marketing and communications, the Epica Awards 2016, accorded Leo Burnett, a part of Publicis One in the Philippines, a Gold for its WWF Iceberg “Lizard” and a Silver for WWF Iceberg “Bird”, both print ads for WWF Philippines, in ceremonies at Amsterdam.

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(France) Publicis Consultants has been awarded twice at the 'Communication & Entreprise 2016' ceremony

Dans le cadre de la 30ème édition du Prix Communication & Entreprise 2016,Publicis Consultants reçoit un 1er Prix dans la catégorie « Publication externe » pour le dispositifFab-Beauty.com et un prix d’honneur dans la catégorie « Campagne RH et marque employeur » pour ledispostif « Matching Energy » conçu et réalisé pour Engie.

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(France) Publicis Consultants wins a Gold Effie for its campaign "Tous à la TNT" for the ANFR

Dans le cadre de la 23ème édition du Prix Effie 2016, organisée par l’AACC(Association des Agences Conseils en Communication) et l’UDA (Union des Annonceurs), Publicis Consultants sevoit décerner un Effie d’Or pour la campagne de l’ANFR (Agence Nationale des Fréquences) dans la catégorieBiens durables.

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(Israel) C – The branded Content Agency, part of Publicis One Israel, won 2 awards at the 'CMA - International content marketing Awards'

At the CMA awards ceremony that was held in London earlier this week, C – the brandedCONTENT agency won 2 awards for its multi‐platform content campaign for P&G – "GillettePrecision Play". This innovative campaign won the silver award at the "Best FMCG" categoryand bronze at the "Best Real‐Time Activation" category.

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(Romania) MSLGROUP The Practice is the PR Agency of the Year for the fourth time at Romanian PR Award

Bucharest, 1stof December – MSLGROUP The Practice was awarded the “PR Agency of the Year” title at the Romanian PR Award 2016, managing to keep the title won last year and becoming the first Romanian PR agency four-time winner of this title.

case studies / research

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(Romania) Starcom MediaVest Group launches the third edition of its annual encyclopedia - Consumer Report

Bucharest, 1st of December – Starcom MediaVest Group has launched its third edition of its annual encyclopedia Consumer Report. The study’s main objective is to facilitate a better understanding of the Romanian consumers regarding some important chapters, such as technology usage, content & entertainment, brands & shopping and trends in action.

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(Germany) Dirk Songür, Head of Technology Razorfish Germany talks to onlinemarketing.de about 2017 Trends

Schon in naher Zukunft werden klassische Steuerungstools wie Maus und Tastatur aber auch Touchscreens zunehmend Konkurrenz bekommen.

others

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(Malaysia) Publicis One Malaysia introduces Global Performance Marketing Agency, Performics

(Kuala Lumpur) PERFORMICS TO LEVEL PLAYING FIELD FOR DIGITAL MARKETING INDUSTRY IN MALAYSIA Publicis One Malaysia today launched the global performance marketing agency, Performics, giving local market clients access to an improved digital service offerings and world class performance marketing expertise.

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(USA) Team One’s The Legacy LabTM Launches Honors Program for Brand Leaders, Names Peer Council

Team One’s thought-leadership platform and consultancy The Legacy LabTM has launched The Legacy Lab Honors, an annual peer-voted program recognizing those rare leaders whose brands are making a lasting difference in the world.

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(China) Publicis Communications Greater China Announces the Establishment of Its Post-Production Hub

Post-production is increasingly becoming an important part of video creative creation in recent years. With the right visual and auditory post-production helping to strengthen the atmosphere, highlight the themes and develop the creation space, audience can connect with a work and gain unprecedented insight into it.

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appointments

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(Philippines) Anna Testa moves to Publicis Philippines as Managing Director

(Manila) Publicis One has announced the appointment of Anna Testa as Managing Director of Publicis Philippines. An advertising and marketing communications veteran for over 20 years, Testa has a proven track record of building and nurturing brands for multinational clients like P&G, Nestle and McDonald’s. Prior to her return to Manila in June 2015, she was with Leo Burnett Singapore as the Global Brand Agency Director for P&G Global SK-II. For 11 years, she held various global brand leadership roles for P&G in Leo Burnett Singapore, London and Tokyo.

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(USA) New SF Strategy & Analysis Lead: Heather Fitzgerald

DigitasLBi welcomes Heather Fitzgerald as its new SVP of Strategy and Analysis who will lead the San Francisco region and its client roster that includes eBay, Pandora, Taco Bell, and more. She joins the DigitasLBi San Francisco office and reports directly to Jennifer Colton, SVP/Strategy & Analysis, NA Lead.

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