(Argentina) Del Campo Saatchi & Saatchi presents “I will survive”, its first campaign for VH1.
Buenos Aires, April 22, 2014- VH1’s main target is the young people of this world, so it seemed appropriate to take on a social issue that deeply affects them.
(United Kingdom) Toyota Europe launches new online campaign revealing the unexpected benefits of hybrid
(London) Toyota Motor Europe today unveils its new campaign, ‘Fall in love with driving again’, which will highlight the positive emotions felt when navigating the streets of Europe in a Hybrid.
Men vs. MINI: MINI Malaysia Pits Man Against Machine in New Online Video by Saatchi & Saatchi Arachnid
In conjunction with the launch of the New 2014 MINI (F56) cars, MINI Malaysia celebrates the uprated power and legendary go-kart agility of its new models in an action-packed online video that pits man against MINI. Conceptualised by Saatchi & Saatchi Arachnid, the web video nudges MINI towards an edgier, performance-oriented demeanour.
(Russia) Leo Burnett Moscow Created a Carabiner for Jeep Lovers
Moscow, 17 April 2014 – Leo Burnett Moscow agency developed a clever direct advertising campaign for Jeep, the legendary SUV Brand.
(United Kingdom) Leo Burnett London launches new co-operative food Everyday Essentials campaign
Leo Burnett London has launched a new campaign for The Co-operative Food announcing lower prices on hundreds of everyday essential items.The campaign focuses on the products that are most important to, and frequently bought by, TheCo-operative customers; everyday convenience staples such as bread, milk, eggs, chicken, bacon and fresh produce such as bananas.
awards / ranking
(Russia) Leo Burnett Moscow Best Network Agency in Russia Again
(Moscow) The annual "Creativity Ranking 2013" Ceremony organized by the Russian Association of Communication Agencies (RACA), took place in Moscow last week.According to last year results, Leo Burnett Moscow became the most awarded network agency in Russia
case studies / research
(France) New Publication looks at the Future of Reputation Management
Paris, 17 April 2014: MSLGROUP, Publicis Groupe’s strategic communications and engagement company,today launched its latest publication, with clear counsel for senior global executives among whomcorporate reputation is considered the most important strategic risk for big business today*.
(United States) MSLGROUP Launches Culinary Content Studio
NEW KITCHEN STUDIO, READY FOR ITS CLOSE UP, DESIGNED TO CREATE AND SHARE CONTENTMSLGROUP, long a leader in food and beverage PR, has taken a big step further into the world of social food, launching a Culinary Content Studio designed expressly for digital content development and production.
(United States) Choose Chicago names New Agencies of Record
Desiree Rogers, Chair, Choose Chicago and Don Welsh, President and CEO, Choose Chicago today announced it has selected FCB Chicago as its new Creative Agency of Record and the Chicago office of Starcom USA as the city's Media Planning and Buying Agency of Record. Both agencies will collaborate to build fully integrated, multi-channel marketing programs to significantly increase leisure and business travel to Chicago from domestic and international markets.
(Dubai) Starcom MediaVest Group wins coveted Sunbulah account
(Dubai) Starcom MediaVest Group (SMG) has been appointed by Saudi Arabia’s Sunbulah Group as its media communications agency.
(Indonesia) Indofood Appoints Leo Burnett Indonesia as Creative Agency of Record for Popmie and Chitato
(Jakarta) Leo Burnett Indonesia has been appointed by PT Indofood as its creative agency of record for Popmie and Chitato following two separate creative pitches. The agency saw off competition from JWT and Coleman Handoko for Popmie; as well as Hakuhodo, Lowe and Y&R forChitato.
(Philippines) BPI awards Leo Burnett & Arc Worldwide Manila social media duties
(Manila: 22 April 2014)Bank of the Philippine Islands (BPI), the forerunnerin the use of social media in Philippine banking, has appointed Leo BurnettManila/Arc Worldwide Manila as its Social Media Agency-of-Recordfollowing a seven-way pitch. The assignment spans across the differentproduct segments of BPI.
(India) SMG Covonix Wins 24 Clients in the last Quarter of FY 13-14
(Mumbai) SMG Convonix, one of India’s leading integrated digital marketing solutions company, has won 24 new clients in the last quarter across sectors like Education, FMCG, Travel, Banking and Finance, E-commerce and Technology. SMG Convonix is part of Starcom MediaVest Group, the global media network.
(Australia) Medtronic Diabetes Appoints Starcom, Launches First-Consumer Digital Performance Campaign
(Sydney) Starcom has been appointed to the media business for Medtronic Diabetes Australia and has launched the brand’s first consumer-facing digital campaign in Australia.
(India) Leo Burnett Welcomes RajDeepak Das as Chief Creative Officer
Mumbai, 22 April 2014;Saurabh Varma, chief executive officer (CEO), Leo Burnett Group India today announced the appointment of RajDeepak Das as the chief creative officer (CCO), Leo Burnett India. In his new role as CCO for the India operations across Mumbai, New Delhi, Bangalore and Chennai Raj will be based in Mumbai and will work closely with Varma.
(United States) Razorfish Hires MediaCom Vet Vik Kathuria as Global Chief Media Officer
New York, NY, April 22, 2014—Razorfish, one of the world’s fastest growing digital and technology agencies, today announced they have appointed Vik Kathuria as Global Chief Media Officer. Kathuria will report directly to Pete Stein, Razorfish’s Global CEO.
Razorfish appoints new Chief Executive Officer for China
15 April 2014 — Razorfish today announces the appointment of Esther Yang as Chief Executive Officer China and the promotion of LeeYee Hew to Chief Operating Officer Greater China.
(France) Moxie reinforces its top management
Valérie Schetzel est nommée Directrice Générale tandis que Frédéric Bischoff rejoint l’agence en tant que Directeur Général Adjoint